The average traveler spends more than five hours researching a trip and reads 141 pages of content, with Americans reviewing a whopping 277 pages, according to a global survey of more than 5,700 travelers conducted by Expedia Group.
And it only applies to the 45 days prior to departure.
Here comes generative artificial intelligence, a technology that promises to streamline that procedure and enable businesses to better cater recommendations to individual passengers’ interests.
What would that appear to be? The objective is that bwill fundamentally alter how businesses interact with customers by not only planning itineraries but also coordinating with lodgings, creating travel budgets, and even serving as a personal travel assistant.
For instance, a regular home search on Airbnb yields results without considering previous searches. Even if you have a decade of experience booking premium, modern properties, you may still be presented with rustic, down-to-earth rentals if they fit the criteria you’ve specified.
However, that can soon alter.
In a May earnings call, CEO Brian Chesky talked about how AI might change Airbnb’s strategy. Instead of asking you, ‘Where are you going, and when are you going?‘ he said: I want to discover more about you, create a thorough picture of you, and ask you two bigger, more important questions: “Who are you, and what do you want? “
Employing Artificial Intelligence in the Travel Industry
In an April poll by the market research company National Research Group, 61% of respondents said that they’re open to utilizing conversational AI to plan vacations, but only 6% claimed to have done so.
Additionally, 33% of respondents expressed concern that the technology would produce unreliable results, and 51% of respondents stated they lacked confidence in the technology’s ability to protect their personal information.
While travelers continue to debate the benefits and safety of utilizing AI for trip planning, a number of significant travel companies have already jumped headfirst into the field.
Just have a peek at the names here.
- TripGen, an in-app chatbot powered by OpenAI, the startup behind ChatGPT, was introduced in February by the Singapore-based travel agency Trip.com.
- Expedia and Kayak were two of the first plugins ChatGPT released in March.
- Expedia announced the test launch of a ChatGPT AI chatbot in April.
- In May, Airbnb revealed intentions to integrate GPT-4, OpenAI’s most recent big language model, into its user interface, and the European travel agency eDreams Odigeo announced its participation in Google Cloud’s AI “Trusted Testers Program.”
A TRAVEL SURGE OVER THE SUMMER A.I.
Then a wave of AI travel technology announcements occurred in the summer of 2023.
- In an initiative to assist businesses in using generative AI, Amazon Web Services announced a $100 million commitment. RyanAir and Lonely Planet are two of the first four companies to take part.
- A “Trip Planner” AI chatbot was launched by Booking.com for some of its Genius loyalty program members in the United States.
- Trip Intelligence is a platform that Priceline introduced. It is run by “Penny,” a Google-backed generative AI chatbot.
- Trips is a web-based vacation planner driven by AI that Tripadvisor introduced.
- TripGenie, an enhanced chatbot from Trip.com, replies to text and voice requests, displays photographs, and maps, and offers links for making reservations.
- For consumers in the United States and the United Kingdom, the beta version of the vacation home rental company HomeToGo introduced the “AI Mode” in-app AI search feature.
These days, more travel businesses, such GetYourGuide, Klook, Turo, and Etihad Airways, have ChatGPT plugins. Additionally, several AI-driven trip planners, like Roam Around (for general travel), AdventureGenie (for recreational vehicles), and Curiosio (for road trips), have expanded the possibilities available in the expanding AI travel planning sector.
Beyond Travel Planning
According to the travel news website Skift, AI may be used to anticipate airline delays and assist travel agencies in responding to unfavorable internet reviews.
According to the company, chatbots may add $1.9 billion in value to the travel sector by enabling businesses to run with a smaller customer support team and freeing up time for people to concentrate on complex issues. Skift notes in a paper titled “Generative AI’s Impact on Travel” that chatbots “have no learning curve,” can speak numerous languages, and don’t require hiring or training.
According to Skift’s analysis, generative AI might present a $28.5 billion opportunity for the tourism sector; however, if the technologies are used to “their full potential,” this prediction will appear modest.